Channels
App
A company's mobile application is not a channel in the same way SEA and SEO are channels. Nonetheless it is a relevant touchpoint with consumers that fulfills a place in the customer journey.
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Display
It might be surprising to hear that there are several solutions in the marketplace that provide competitive intelligence around display advertising.
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SEA
SEA is known for its fierce competition. Valuable keywords are sometimes advertised on by dozens of other advertisers which drives up the price and makes it more difficult to gain top positions.
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SEO
SEO is arguably the channel with the longest history in utilizing competitive advantage to provide a better understanding of the landscape and to provide strategic direction to increase performance.
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Social
Find out why and how you should use social competitive intelligence for your online strategy.
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